In 2024 we've had enough experience with social media to know what works. People use different techniques to get noticed, ranging from shocking provocative posts, to paying huge sums of money for influencer partnerships.
Here are 5 ways to grow naturally on Twitter and LinkedIn, proven and tested by our team:
Set Your Personal Brand Straight
Establish a clear and consistent identity via your profile. Make sure you have a nice profile picture, cover photo, your bio is to the point, and your overall vibe is able to be felt.
People should quickly understand who you are and what they can expect from you if they follow you. Think of your 'why'. Why should they give you a follow? Write that in your bio!
Post Meaningful Content
Most times quality trumps quantity when it comes to social media content. Do not underestimate the power of relatable content. In order for people to relate to you, they must understand you. Here comes 'story telling' - why do you want to post that? Which experience you had makes you feel this way? What happened in your past related to that? Include that in your post!
On LinkedIn, long-form posts can showcase your expertise, while on Twitter, punchy tweets with a clear message tend to perform well. In recent times, even long tweets perform well if they tell a good story.
Include Media Files in Your Post
It's proven that posts with an image or video perform WAY better than posts with text only.
A big part of social media users prefer to be visually stimulated. Do not pass up the opportunity to include an image/video that relates to your posts. Incorporate eye-catching memes, or short video clips to make your posts stand out in crowded feeds. What is more, this way you lock the eyes of users for a longer time! They literally spend more time on your post, looking at the image and figuring out what it's about.
In short, an image or video makes it much more likely users will read your post and engage with it!
Be Consistent
Consistency is key to growing your follower base organically.
Similar to how 'repetition is the mother of knowledge' - 'consistency on social media is the mother of growth'. If you post awesome stuff today, but then don't show up in the next 2 days, you can be replaced quickly by more consistent accounts.
Aim for 1-2 posts per day on Twitter and 3-5 posts per week on LinkedIn. Use scheduling tools to maintain a steady presence even when you're busy.
Engage with Others ⚠️
Perhaps most important for organic growth is genuine engagement. Don't just post – participate in conversations!
Reply to other users' posts. Ask questions and start discussions. Show your current and future followers that you are paying attention and are willing to participate. Sharp, contradictory, witty or funny replies are certain to cook up interesting discussions and gain you followers. If you don't have enough time in the day to engage by replying to posts, give our extension Reply Wizard a try! You can prompt it to have your desired tone of voice, and generate a reply in 1 click. you can always edit the reply, or generate a new one before you post.
It's too easy!
— Reply Wizard (@ReplyWizard) October 8, 2024
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The more you reply to tweets or comment to LinkedIn posts, the more eyes on your content and more exposure for your profile.
By implementing these five strategies, you can build a strong following on Twitter and LinkedIn without gimmicks or paid partnerships. Remember, organic growth takes time, but the connections you build will last forever.
Make use of tools that can make your life easier, and preserve your uniqueness. Work smarter, not harder, and grow your audience steadily and surely.
Happy growing!
Reply Wizard's Team
